SCRS OEM SUMMIT - Session II: Tackling the Technician Crisis Together

Event Time

Originally Aired - Thursday, November 3 11:00 AM - 12:30 PM PT

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Event Location

Location: S232


Description

Technicians play one of the most critical roles in proper repairs, and the increasing shortage of talent is a contributing factor with implications on the collision repair businesses.

This session, led by Eliza Johnson of Ducker Carlisle, explores data compiled by the global market research firm that delves into the technician crisis, as well as solutions, in partnership with automakers to bolster the technician pool. The presentation will elaborate on the severity of the technician crisis in the automotive landscape, and how it is expected to evolve over the coming years, while considering technology advancements and demographic expectations.

For several years now, Carlisle has been committed to exploring solutions to address the technician shortage, specifically looking at what dealers should be doing to get new technicians in the door, to keep them in their facilities and retain them in the industry for the long-term. Eliza Johnson will elaborate on tactical examples of the Carlisle recommendations in key areas and how the research and recommendations led to the formation of the Automotive Technician Collaboration (ATC), a Carlisle-led group of nine automotive OEMs jointly tackling an industry response to the technician crisis. The collective goal is to change the perception of the automotive technician career. This is both in the eyes of the public to grow the pool of new prospective technicians entering dealerships as well as in the eyes of existing technicians, to keep them in their roles for the long haul.

Following the presentation, Johnson will then welcome a guest panel to join the conversation, seeking to explore the relationship between findings in the OEM technician space, and the carryover in how the collision industry can benefit from these learnings and build the framework for action plans to combat these pressing challenges. Panelists will provide valuable perspectives to address collision-specific activities and correlation between budding industry activity with a shared emphasis on growth of technical assets in the industry.

Panel featuring:

Dara Goroff, Vice President, Planning & Industry Talent Programming at I-CAR
John Helterbrand, National Program Director at Collision Engineering      
Jennifer Maher, Executive Director at the TechForce Foundation

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Event Information

Cost: $75 advanced / $100 after early bird deadline & onsite.

Show Session ID: OEM2


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